BOOKING AND TOUR MANAGEMENT FOR THE PERFORMING ARTS
www.allworth.com
"This book has the 'smarts' you need to survive and thrive in the touring marketplace. It asks the right questions and
guides you to the answers that will work for you."
-Ivan Sygoda, Director, Pentacle
"Demystify booking and increase your touring profits. This book provides anyone going on the road with the know-how for success.
It guides you step by step through the questions you need to ask yourself and describes what materials you'll need, how the booking
process works, what responsibilities a manager assumes during a tour and how to accomplish administrative follow-up. You'll find all
the down-to-earth information you need about setting fees, achieving financial goals, capturing new presenters and turning a booking
into a tour."
- Association of Performing Arts Presenters
Author Rena Shagan reveals the secrets of more than 20 years' experience on how to book performances, organize tours, and succeed on the
road as a performing artist. Booking and Tour Management for the Performing Arts is the most comprehensive handbook ever assembled about
booking performances and organizing and managing tours. Shagan takes you inside the performing arts industry to demystify the give-and-take
of buyers and sellers in this highly competitive field, mapping out a detailed plan of action that shows solo artists and performing groups
how to:
* Turn a single booking into a tour
* Prepare a sound budget for touring
* Target prospective bookings
* Create promotional materials that sell
* Survive and thrive on the road
A section of special chapters by top-notch experts gives inside information on how to crack the university scene and what it's like to go
abroad. And successful touring artists share their personal experiences about what it's like to go out on the road. Originally published
as The Road Show, this newly revised edition contains an invaluable new chapter, "Trends for the Future," which delves into
the notable shifts and changes in the evolving marketplace. Booking and Tour Management for the Performing Arts is an indispensable guide
for helping solo artists and performing groups in music, theater and dance develop the skills they need to compete in this rough-and-tumble
arena.
Rena Shagan is President of Rena Shagan Associates, Inc., a New York City-based marketer of performing arts companies for touring in the
United States and abroad. She has been a frequent consultant and lecturer on booking and tour management techniques to organizations
nationwide, including the Los Angeles Music Center and Ballet Theatre Foundation.
